Design the wrappers for three flavors of medicinal chocolate bars containing THC. The three flavors are Key Lime Pie, Espresso, and Ruby Chocolate.

I initially got inspired by one of my favorite restaurants called “Condado Tacos”. What I love about this restaurant is the artwork they use in their graphic design and within their building. Each location has murals painted by local artists and its own theme. For instance, my location is a space theme because I'm near the town of Mars PA. This led me down a rabbit hole which I will be calling 90s skate shop meets comic books meets space.

I started by coming up with unique names for each flavor, I quickly picked up the space theme because it just felt like it was lending itself to the style I was going for. 

Flavor Names

Key Lime Pie - Galactic Key Lime

Espresso - Buzzed Blast Off

Ruby - Ruby Rift

My primary focus was to have a unique handwritten type for each flavor. Type is not always my strong suit, I typically like clean and crisp fonts when It comes to design, so for this, I wanted to explore fonts with more flavor. The primary type is completely hand drawn and image traced in Illustrator. I also hand-drew all of the illustrations. I spent a lot of time just doodling aliens and spacecraft and seeing how I could combine them to create little narratives on each wrapper.

I hand drew all of the assets on paper, refined them with pen on tracing paper, and then brought the cleaned-up sketches into illustrator where I image traced and added color. 

After making a bunch of assets I had to figure out how to make them look good together. In order to have all of the wrappers hang together I decided to use the same composition, but give each wrapper its own color scheme and its own illustrations. The secondary elements also remained the same in each wrapper.